Selected work — 01/04
The supply desk for Ghanaian businesses and builders. PrimeTijara unifies competitive stock, formal proformas, approvals, deliveries and an in-house POS into one verified procurement flow — fronted by a storefront and run from an Odoo-style back office.
Everything customer-facing and behind the counter for an Accra builder's merchant: the logo and identity system, the live storefront at alboyut.com with a 450+ item catalogue and WhatsApp-first ordering, and the staff platform that runs the shop. A touch POS register, a cashier queue that calls each order out loud by the salesperson who raised it, an orders workstation, stock-controlled inventory with physical stock-takes, a sales dashboard and branded receipts, all on one Postgres source of truth. Plus a verified Google Business Profile and ongoing stock-counting and support.
End-to-end platform for Jireh Natural Foods in Adenta: a conversion-focused ordering website, a cashier POS, and a NextAuth-secured back office covering orders, menu, inventory, purchasing, payroll and financial reports.
Licensed US car dealer and broker that sources, verifies, and ships any American vehicle to 40+ countries. VIN history, crash analysis, port loading with marine insurance, and real-time tracking.
The index · 2022 to 2026
Range
If your industry isn't here yet, it's next.
Services · End-to-end
Most teams hand you off between strategy, design, engineering, data and marketing. Here, the person thinking through the business case is the same person writing the code and configuring the system that runs it. Fewer seams, faster decisions, better work.
From a vague brief to a concrete product plan: business model, information architecture, and the shortest path to something shippable.
Discovery · IA · Technical planning
Editorial-grade interfaces and production-grade code, delivered together. Next.js, TypeScript, Postgres. Shipped weekly, accessible by default.
Web · Mobile · Interface systems
Cash flow, cohort behaviour, funnel diagnostics, P&L reconstruction. Turning spreadsheets and gut-feel into decisions you can defend.
Modelling · Dashboards · Diligence
Positioning, launch campaigns, SEO, paid acquisition, email and content loops. Treated as part of the product, not bolted on after launch.
SEO · Paid · Email · Content
Replace disconnected spreadsheets and failing POS systems with one source of truth. Odoo configuration, custom modules, data migration, training, or we build it from scratch.
Odoo · Custom ERP · Migration
Process · 10 weeks average
A tight, senior-only engagement. You work directly with the person designing, engineering and shipping. No handovers, no slide decks, no junior staff “learning on your account.”
01
Week 1 – 2
Deep dive with founders, operators and end users. We map the business, the numbers and the gnarly edges. Outcome: a one-page strategic brief everyone can point to.
02
Week 2 – 4
Product architecture, flows and interface, drawn as if we ship tomorrow. High-fidelity from day one. You see real screens, not mood boards.
03
Week 3 – 10
Engineering that survives production. TypeScript, Next.js, Postgres, CI/CD. Clean code, fast pages, accessible by default. Weekly deploys, always.
04
Week 10+
We don't disappear at launch. Analytics, funnels, SEO, paid acquisition and content: growth is treated as part of the product, not a bolt-on. Your product keeps earning its keep months after we ship.
Impact · 2022 to 2026
Portfolio compounded across EdTech, FinTech, e-commerce and community operations. Every number below has a real project behind it: no vanity metrics.
20+
Production products
Shipped to real users
50+
SMEs evaluated
Investment & diligence
4+
Years shipping
In-market experience
GHS 40K+
Community funds raised
Madina basketball
Fellowships
Aspire Leaders Program
Harvard-affiliated · Cohort 4
AI-Integrated Leadership
Aspire Institute · AILP
NexaYouth Fellowship
Climate & Social Justice · Washington DC
Voices · Client perspective
“Aadam doesn't just deliver software. He thinks like an owner. He questioned assumptions early, shipped in weeks not months, and left us with a product that felt 18 months ahead of our market.”
Founder
West Africa fintech, seed-stage
“Rare combination: the rigor of an investment analyst with the speed of a senior engineer. He operates in the gap most teams can't staff: the one between strategy and shipping.”
Partner
Emerging-markets venture fund
“The product he built became the piece of our operations we stopped worrying about. Six months in, it just runs, and when we call, he still picks up.”
CEO
Restaurant group · Accra
Real testimonials in rotation. Names attached on request after engagement.
Have a project?
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